From Zero to $260K: Building a Lead Engine for a Law Firm

Using SEO, content marketing, and generative search optimization to dominate a brand new service niche.

When this firm launched a new legal service focused on professional licensing issues, they figured qualified leads would roll in. Instead? Crickets. Slow traffic. High-cost PPC campaigns burning cash. Leads slipping through the cracks.

We stepped in and flipped the script.

The Challenge

They had the legal firepower. But Google didn’t know they existed.

Before we partnered up:

• New service pages nowhere near Page 1
• Content wasn’t aligned with real buyer-intent search queries
• Zero topical authority in professional licensing
• PPC spend delivering junk leads with zero ROI

Traffic was flat. Revenue stuck. Growth blocked.

The Approach: No-BS Growth Strategy That Drives Revenue

We built a performance engine around four core levers:

Content Marketing

Smart, strategic content, not fluff.

• Blog posts, landing pages, FAQs
• Every asset mapped to a real client pain point
• Funnels crafted for clients ready to hire, not browse

SEO Optimization

We cleaned up everything under the hood.

• On-page SEO overhaul
• Authority building backlink strategy
• Legal industry schema markup to help Google “get it”

Generative Engine Optimization

We optimized for the future of search.

• Built content tailored for Google AI Overview, Gemini, ChatGPT browsing, Perplexity, and Copilot.
• Ensured AI answers included our client’s expertise

Early mover advantage = instant visibility.

Email Automation Flows

No more letting hot leads ghost.

• Automated follow-ups to educate, nurture, and close.
• Better response times; higher conversion rates.

Every move had purpose. Zero wasted motion.

The Results

This wasn't a "slow burn." It hit hard.

More of the right people found them. More of them took action. Their pipeline went from “crickets” to consistent demand.

That’s the real win. Not impressions. Not “engagement.”

‍Revenue. In the bank.